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(2) Unused ©1958 Houseboat Movie Advertising Ad Mat Molds
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(2) Unused ©1958 Houseboat Movie Advertising Ad Mat Molds
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The picture below shows a larger view of the (2) Unused ©1958 Houseboat Movie Advertising Ad Mat Molds in this lot. The ad mat is not dated but it is from 1958 when this movie was made. These are molds in which lead is poured to create a thin metal negative image that is then mounted on a wooden block for printing. Advertising is no longer being made or printed like this.

The ad mats are like miniature 3-D posters and would look nice framed, or you could still use them and to make print blocks from. The print block would have been used to print on movie pages in newspapers, in magazines, or in the movie theater programs. It is made of a thick compressed paper board. These admats have the title, actors names, and images from this movie. They are marked as follows:

THE HAPPIEST “HOUSEBOAT” IS FLOATING YOUR WAY!
TECHNICOLOR ®
A PARAMOUNT RELEASE IN VISTAVISION ®
PARAMOUNT PRESENTS
CARY GRANT – SOPHIA LOREN
THEY'LL FLOAT YOUR HEART AWAY ON WAVES OF LOVE AND LAUGHTER!
“HOUSEBOAT”
TECHNICOLOR ®
VISTAVISION ®
MARTHA HYER – HARRY GARDINO WITH EDWARDO GIANNELLI
PRODUCED BY JACK ROSE
DIRECTED BY MELVILLE SHAVELSON
WRITTEN BY MELVILLE SHAVELSON AND JACK ROSE
HEAR! LOVE SONG FROM “HOUSEBOAT”
(ALMOST IN YOUR ARMS) BING! BANG! BONG!

HOUSEBOAT
HOUSEBOAT
HELD OVER 2nd BIG WEEK
HELD OVER 2nd BIG WEEK
PARAMOUNT PRESENTS
CARY GRANT – SOPHIA LOREN
CARY AND SOPHIA … IN LOVE WITH LIFE, EACH OTHER,
AND CARY'S IRRISISTIBLE IRREPRESSIBLE KIDS!
“HOUSEBOAT”
TECHNICOLOR ®
VISTAVISION ®
MARTHA HYER – HARRY GARDINO WITH EDWARDO GIANNELLI
PRODUCED BY JACK ROSE
HEAR! LOVE SONG FROM “HOUSEBOAT”
(ALMOST IN YOUR ARMS) BING! BANG! BONG!



The ad mat measures about 4-3/8'' x 7-7/16''. They appear to be in mint unused condition as pictured.

Below here, for reference, is a cast list from this ©1958 “Houseboat” movie:

Cary Grant - Tom Winters
Sophia Loren - Cinzia Zaccardi
Martha Hyer - Carolyn Gibson
Harry Guardino - Angelo Donatello
Eduardo Ciannelli - Arturo Zaccardi
Murray Hamilton - Capt. Alan Wilson
Mimi Gibson - Elizabeth Winters
Paul Petersen - David Winters
Charles Herbert - Robert Winters
Madge Kennedy - Mrs. Farnsworth
John Litel - Mr. William Farnsworth
Werner Klemperer - Harold Messner
Peggy Connelly - Elizabeth Wilson (scenes deleted)
Herman Belmonte - Carnival Patron (uncredited)
Brooks Benedict - Pitchman (uncredited)
Gilbert Brady - Dancer (uncredited)
Nikki Faustino Brady - Dancer (uncredited)
Ernst Brengt - French Diplomat (uncredited)
Ralph Brooks - Country Club Patron (uncredited)
Helen Brown - Woman in Laundromat (uncredited)
Susan Cabot - Mrs. Eleanor Wilson (uncredited)
Larry Carr - Minor Role (uncredited)
Jack Chefe - Country Club Waiter (uncredited)
Oliver Cross - Country Club Patron (uncredited)
Bess Flowers - Country Club Patron / Wedding Guest (uncredited)
Mary Forbes - British Society Woman (uncredited)
Kathleen Freeman - Laundromat Gossip (uncredited)
James Gonzalez - Country Club Patron (uncredited)
Bill Hickman - Handsome Man (uncredited)
Kenner G. Kemp - Country Club Patron (uncredited)
Joe Lanza - Dancer (uncredited)
Florence MacAfee - Laundromat Attendant (uncredited)
Philo McCullough - Carnival Patron (uncredited)
Joe McTurk - Pitchman (uncredited)
William Meader - Country Club Patron (uncredited)
Harold Miller - Country Club Patron / Wedding Guest (uncredited)
Hans Moebus - Country Club Patron (uncredited)
Pat Moran - Clown (uncredited)
Gilda Oliva - Pizza Saleswoman (uncredited)
Murray Pollack - Country Club Patron (uncredited)
William Remick - Justice of the Peace (uncredited)
Julian Rivero - Spanish Diplomat (uncredited)
Edwin Rochelle - Caterer (uncredited)
Jeffrey Sayre - Country Club Patron (uncredited)
Barbara Steele - Minor Role (uncredited)
Bert Stevens - Party Guest (uncredited)
Wally Walker - Pitchman (uncredited)
Marc Wilder - Specialty Dancer (uncredited)

Click on image to zoom.
(2) Unused ©1958 Houseboat Movie Advertising Ad Mat Molds


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