| The picture below shows a larger view of this Unused ©1954 Woman of Rome Romance Drama Movie Ad Mat Mold. The ad mat is not dated but it is from 1954 when this movie was made. The original title was “LA ROMANA”. This is a mold in which lead is poured to create a thin metal negative image that is then mounted on a wooden block for printing. Advertising is no longer made or printed like this. The ad mat is like a miniature 3-D poster and would look nice framed, or you could still use it and make print blocks. The print block would have been used to print on movie pages in newspapers, in magazines, or in the movie theater programs. It is made of a thick compressed paper board. The admat has an image of a scene with Gina Lollobrigida lying down. It is marked as follows: “SHOULD TEACH THE GIRLS WHILE … IT ENTICES THE BOYS!” - N.Y. POST
GINA LOLLOBRIGIDA
“WOMAN OF ROME”
CO-STARRING DANIEL GELIN – RAYMOND PELLEGRIN
FRANCO FABRIZI – LUIGI ZAMPA
BASED ON ALBERTO MORAVIA'S STARTLING BEST SELLER
A PONTI – DE – LAURENTIIS PRODUCTION
A DCA RELEASE
1 COL. X 140 LINES The ad mat measures about 2-5/8'' x 10-5/8''. It appears to be in mint unused condition as pictured. Below here, for reference, is a cast list from this ©1954 “Woman of Rome” movie: Gina Lollobrigida - Adriana
Daniel Gélin - Mino
Franco Fabrizi - Gino
Raymond Pellegrin - Astarita
Pina Piovani - Madre di Adriana
Xenia Valderi - Gisella
Renato Tontini - Carlo Sonzogno
Gino Buzzanca - Riccardo
Mariano Bottino - Tommaso
Giuseppe Addobbati - Tullio
Giovanni Di Benedetto - Il pittore (as Gianni Di Benedetto)
Riccardo Garrone - Giancarlo
Alberto Anselmi
Bianca Maria Cerasoli
Ada Colangeli
Vincenzo Milazzo
Riccardo Ferri
Alfredo De Marco
Aldo Vasco
Georges Bréhat
Gustavo Giorgi | 
