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Ron Toth, Jr., Proprietor
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Unused ©1954 Woman of Rome Romance Drama Movie Ad Mat Mold
Item #m386
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Unused ©1954 Woman of Rome Romance Drama Movie Ad Mat Mold
Gina Lollobrigida   Woman Of Rome   Rome   Italy   Italian   Romance   Drama   Crime   Prostitute   Prostitution   Risque   Character   Actor   Actress   Advertising   Printer   Printing   Print Block   Mold   Nostalgic   Theatre   Theater   Movie   Film   Television   TV   Entertainment   Newspaper   Magazine   Program   History   Historic   Paper   Ephemera   Ad Mat   United States   America   American   Americana
The picture below shows a larger view of this Unused ©1954 Woman of Rome Romance Drama Movie Ad Mat Mold. The ad mat is not dated but it is from 1954 when this movie was made. The original title was “LA ROMANA”. This is a mold in which lead is poured to create a thin metal negative image that is then mounted on a wooden block for printing. Advertising is no longer being made or printed like this.

The ad mat is like a miniature 3-D poster and would look nice framed, or you could still use it and make print blocks. The print block would have been used to print on movie pages in newspapers, in magazines, or in the movie theater programs. It is made of a thick compressed paper board. The admat has an image of a scene with Gina Lollobrigida lying down. It is marked as follows:

“JUST ONE BED AHEAD OF THE CENSORS”! - N.Y. DAILY MIRROR
“SHOULD TEACH THE GIRLS WHILE IT ENTICES THE BOYS!” - N.Y. POST
GINA LOLLOBRIGIDA
“WOMAN OF ROME”
BASED ON ALBERTO MORAVIA'S STARTLING BEST SELLER
CO-STARRING DANIEL GELIN – RAYMOND PELLEGRIN
FRANCO FABRIZI – LUIGI ZAMPA
A PONTI – DE – LAURENTIIS PRODUCTION
A DCA RELEASE
5 COLUMNS X 45 LINES (225 LINES)

The ad mat measures about 9-7/8'' x 3-7/8''. It appears to be in mint unused condition as pictured.

Below here, for reference, is a cast list from this ©1954 “Woman of Rome” movie:

Gina Lollobrigida - Adriana
Daniel Gélin - Mino
Franco Fabrizi - Gino
Raymond Pellegrin - Astarita
Pina Piovani - Madre di Adriana
Xenia Valderi - Gisella
Renato Tontini - Carlo Sonzogno
Gino Buzzanca - Riccardo
Mariano Bottino - Tommaso
Giuseppe Addobbati - Tullio
Giovanni Di Benedetto - Il pittore (as Gianni Di Benedetto)
Riccardo Garrone - Giancarlo
Alberto Anselmi
Bianca Maria Cerasoli
Ada Colangeli
Vincenzo Milazzo
Riccardo Ferri
Alfredo De Marco
Aldo Vasco
Georges Bréhat
Gustavo Giorgi

Click on image to zoom.
Unused ©1954 Woman of Rome Romance Drama Movie Ad Mat Mold


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