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| | | | The picture shows a front and back view of this Old Horlick's Malted Milk Advertising Racine Wisconsin Post Card. The postcard is not dated but it is old. It has a 1912 one cent George Washington postage stamp. The postcard was mailed from Racine, Wisconsin to a Nashua, New Hampshire address. The postcard has a nice image of the Horlick's Malted Milk Plant or Factory. There are four American flags on the buildings and three chimney stacks. The advertising section on the back of the card is marked as follows: Protect Yourself!
At Fountains, Hotels, Restaurants
Get The Original Genuine Horlick's Malted Milk
''Others Are Imitations''
Excellent For Infants and Invalids
The Food Drink For All Ages
Rich Milk With Malt Grain Extract Reduced to Powder form; it makes a delicious food drink by simply stirring it in water.
Take a package home for family use, for lunch or when traveling, motoring, etc.
More Healthful than Tea or Coffee.
Agrees with the weakest digestion.
Insist on ''HORLICK'S''
Delicious, invigorating and nutritious.
Send 10c for a speedy mixer
For Free Sample Adress
HORLICK'S MALTED MILK CO. (Dept. B.)
Racine, Wis. The post card measures about 5-1/2'' x 3-3/8''. It is in excellent used condition as pictured. Below here is some addtional reference information found on Horlicks Malted Milk: "Malted milk...Originally created in 1887 as an easily digested infant's food made from an extract of wheat and malted barley combined with milk and made into a powder called ''diastoid'' by James and William Horlick of Racine, Wisconsin, this item, under the name ''Horlick's Malted Milk,'' was featured by the Walgreen drugstore chain as part of a chocolate milk shake, which itself became known as a ''malted'' and became one of the most popular soda fountain drinks.''
The Encyclopedia of American Food and Drink, John F. Mariani [Lebhar-Friedman:New York] 1999 |
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