| The picture below shows larger views of all (4) Unused ©1954 Woman of Rome Romance Drama Movie Ad Mat Molds in this lot. The ad mats are not dated but they are from 1954 when this movie was made. The original title was “LA ROMANA”. These are molds in which lead is poured to create a thin metal negative image that is then mounted on a wooden block for printing. Advertising is no longer made or printed like this. The ad mats are like a miniature 3-D posters and would look nice framed, or you could still use them to make print blocks. The print block would have been used to print on movie pages in newspapers, in magazines, or in the movie theater program schedules. It is made of a thick compressed paper board. Each of these admats have an image of a scene with Gina Lollobrigida lying down. They are marked as follows:
“SHOULD TEACH THE GIRLS WHILE … IT ENTICES THE BOYS!” - N.Y. POST
BASED ON ALBERTO MORAVIA'S STARTLING BEST SELLER “WOMAN OF ROME”
GINA LOLLOBRIGIDA IN “WOMAN OF ROME”
1 COL. x 53 LINES“SHOULD TEACH THE GIRLS WHILE … IT ENTICES THE BOYS!” - N.Y. POST
BASED ON ALBERTO MORAVIA'S STARTLING BEST SELLER “WOMAN OF ROME”
GINA LOLLOBRIGIDA IN “WOMAN OF ROME”
WORLD 49th ST.
E. OF 7th AVE. CI-7-5747
AT 11:15, 1:05, 2:52, 4:40, 6:30, 8:05, 10:15
1 COL. x 53 LINES “JUST ONE BED AHEAD OF THE CENSORS!” - DAILY MIRROR
GINA LOLLOBRIGIDA IN “WOMAN OF ROME”
BASED ON ALBERTO MORAVIA'S STARTLING BEST SELLER
“SHOULD TEACH THE GIRLS WHILE … IT ENTICES THE BOYS!” - N.Y. POST
2 COL. X 27 LINES (54 LINES) LOVE WAS HER PROFESSION ...
GINA LOLLOBRIGIDA “WOMAN OF ROME”
2 COL. X 17 LINES(34 LINES) To judge the sizes, the largest ad mat included here measures about 2-3/4'' x 4-3/4''. All of these appear to be in mint unused condition as pictured. Below here, for reference, is a cast list from this ©1954 “Woman of Rome” movie: Gina Lollobrigida - Adriana
Daniel Gélin - Mino
Franco Fabrizi - Gino
Raymond Pellegrin - Astarita
Pina Piovani - Madre di Adriana
Xenia Valderi - Gisella
Renato Tontini - Carlo Sonzogno
Gino Buzzanca - Riccardo
Mariano Bottino - Tommaso
Giuseppe Addobbati - Tullio
Giovanni Di Benedetto - Il pittore (as Gianni Di Benedetto)
Riccardo Garrone - Giancarlo
Alberto Anselmi
Bianca Maria Cerasoli
Ada Colangeli
Vincenzo Milazzo
Riccardo Ferri
Alfredo De Marco
Aldo Vasco
Georges Bréhat
Gustavo Giorgi | 
